Here’s some cool news about a new Isle of Jura offer called the Caskaway Promotion.

Here are the details from their press release:

Jura just launched ‘Caskaway’, an online promotion providing fans of the single malt with a unique opportunity to own their very own cask from the Jura distillery, worth £10,000, at a fraction of the cost.

About Caskaway

The islanders of Jura believe that knocking on wood before drinking a dram brings good fortune. So over a period of 8 weeks, whisky lovers all over the world will have the chance to ‘knock’ on a cask of whisky worth £10,000 and try and earn some good fortune for themselves. For every knock on the whisky cask, the price will drop down by £1. At the end of the 8 weeks, one lucky participant will be chosen at random and given the opportunity to own the cask at its new price. So if there are 10,000 knocks, the price will be £0!

Whisky connoisseurs will only have one chance to knock on the cask, but they can also invite friends and family to knock and bring the price down as low as possible. Those who share the good fortune with three friends or family members will be automatically entered into a weekly prize draw to win a bottle of Jura 16 year old.

About the cask

Although the special cask will remain on the island, the lucky owner will receive a handful of cases each year. In fact, providing the angels don’t take too big a share, the owner can look forward to receiving a total of 100 bottles from this unique cask. Each year’s release will taste different as the whisky matures longer in the sherry cask.

About Jura
Off the west coast of Scotland lies one of nature’s best kept secrets, the Isle of Jura, neighbor to Islay. Populated by a community of less than 200, known as Diurachs (the Gaelic name for the people of Jura), it is a place of myth, legend and intrigue – and an award-winning range of single malt whiskies which hold the promise of good fortune for all those that believe. There are four classic bottlings in the Jura Collection: Origin 10, Superstition, Diurach’s Own and Prophecy.

Distillery Manager, Willie Cochrane said:

I’ve checked with the organizers of this promotion and they have confirmed that if the winner is in the US, they will be able to ship here, “through our official, licensed and approved channels.”

Excellent!

As of 8/22/2011 the price was down to about £1,300

so keep on knocking!

Here’s the link:  http://www.isleofjura.com/Caskaway/Intro.aspx

Willie Tate’s tasting notes for Jura Whisky Cask Prize